Account plan, billing, and payments

At a glance: The My plan and Payments pages give Advertiser account holders easy access to plan/package details, as well as invoice and billing information.  

Accessing My plan and Payments

My plan lets you choose your first plan or review the details of an existing plan.

Payments presents invoice-related information, downloadable invoices, and billing details. Payments is accessed by the account admin and also by team members with permissions. 

To access My plan and Payments:

  1. Click your email address dropdown (located on the right of the header bar).
  2. Select My plan or Payments.


Account status

Your account status appears in a label at the top right of the My plan and Payments pages. 

Account status Description Comments

Trial period
(x days left)

All accounts begin as a 30-day trial. This status label shows the number of days remaining in a trial.

If a plan is bought during the 30-day trial, then the new plan only starts at the end of the trial period.


Occurs if a new plan is not selected by the end of the 30-day trial.

To unblock, select a plan and provide a payment method.


Customer has an active plan.

Payment method is valid and current.

Pending suspension

Set if an account has one overdue invoice. 

Regain Active status by making invoice payments (wire transfer or credit card).


Set if an account has two or more overdue invoices.

Begin the manual process of reactivating an account by making invoice payments (wire transfer or credit card). 

My plan

Access My plan to: 

  • Select your first plan. Plans are normally for a one-year period.
  • View current plan details, features, add-ons (premium features), and also previous and future plans.
  • Request a plan upgrade.  
New customer Existing customer

Every new account begins as a 30-day free trial. During the trial period, plan options appear on the My plan page: Starter, Basic, and Custom.

Choose your first plan and activate it by providing billing and payment information. Your new plan only begins after the free 30-day trial period. 


To avoid losing access, select a plan before your trial ends. For more information, review these links:


The Payments page is available once a payment plan is selected via the My plan page.

Access Payments to:

  • View invoice details, status, and invoice copies (PDF).
  • Update the payment method:
    • For Basic and Custom Pay-per-use (PPU) plans.
    • From wire transfer to credit card payment with a simple 2-step process.
  • Review and update company billing details and contact information.

Invoices tab

Monthly invoices are issued in the first week of every month. View invoices by clicking on a View link.


Invoices tab Description
Invoice details
  • Invoice date: Invoices are issued in the first week of every month (for Basic and Custom PPU plans)
  • Invoice no.
  • Amount: currency type is provided at sign up (along with payment details)
  • Status: paid, due (<date>), or overdue (<date>)
  • Reason for overdue status:
    • Credit card: expired, invalid, and/or insufficient funds
    • Wire transfer: payment was not sent
  • View link opens an invoice in PDF format
Payment method
  • Invoices page shows the current payment method: wire transfer or credit card
  • Payment method is selected when first choosing a plan; but, Basic and Custom plans can update the method at any time
  • Invoice payment:
    • Automatic if credit card details are provided
    • Exception: credit card is set to Do not charge due to  prepayment plan, existing credit, payment by wire transfer, open issue, or related
    • Wire transfers require action on the part of the customer
  • Update payment method is a 2-step process to change from wire transfers to credit card payments. Need help? Contact 

Billing details tab

When you choose your first plan, it is necessary to provide company billing information; however, billing and contact details can be updated by the Admin at any time. 

  • Company billing details and at least one billing contact are required to generate an invoice.
  • Billing details are not saved if there is missing or invalid information. For example,
    • Tax VAT number must have the format used in your country.
    • Postal code must match the selected location.


If the company name or address is changed, then AppsFlyer legal terms appear and must be accepted. If there are any issues, contact

To update Company billing details:

  1. Enter the company billing name and/or address changes.
  2. Click Save
  3. Read the legal terms and accept them by marking the checkbox.
  4. Click Submit.
  5. A popup message indicates if the changes were/weren't saved successfully. 

To update or add a Billing contact:

  1. Make changes to a current contact or add a new one. There must be at least one billing contact.
  2. Click Save
  3. A popup message indicates if the changes were/weren't saved successfully. 

Company billing and contact details


Excerpt from legal terms


Billing details tab Description
Company billing details
  • Company billing name is auto-filled based on the sign-up form
  • Company tax number (VAT):
    • Validated field: Requires a country-specific format
    • Required for tax calculations
  • Company invoice name (in English) appears on the invoice
  • Currency: USD, ILS, EUR, or GBP 
  • Street address is auto-filled based on the sign-up form:
    • Street address
    • City (in English)
    • Postal code: Must match the selected location
    • Country: Select from the list
  • If relevant, add a state, province, or territory
  • If necessary, update billing details within the platform or contact
Billing contact
  • There must be at least one contact person; they don't need to be the Admin:
    • Enter the name in English
    • Provide email and phone number
    • Details can be updated or more contacts added
  • Acts as a focal point:
    • To receive invoices
    • For communications regarding any payment issues

Upgrade, downgrade, or delete an account

To upgrade your AppsFlyer account:

  • Click your email address dropdown > Select My plan > Click Request an upgrade.
  • Send an email to and a Customer Engagement Manager (CEM) will be in touch.
  • If relevant, contact your dedicated customer service manager (CSM).

To downgrade or delete your AppsFlyer account:

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