Snapchat setup guide

At a glance: Learn how to set up mobile attribution measurement for Snapchat.

Related reading: Snapchat and AppsFlyer SKAdNetwork interoperation

Setting up Snapchat

To configure your campaigns with Snapchat:

  1. In AppsFlyer, go to, Configuration > Integrated Partners. Select Snapchat. 
  2. Review the Snapchat Terms and Conditions for Mobile App Conversion Tracking (MAST), if agreeable to you click Accept.
  3. Complete the setup using the relevant tabs. 

For a detailed description of the partner configuration window header, click here.

 Tip

  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you must turn on Activate Partner to enable setup.
For more details about partner activation please click here.

General settings

Enable attribution

Enable Activate Partner to allow attribution to Snapchat.

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Snap App ID

  1. In your Snap Business Manager, go to Apps, and copy the Snap App ID (read Snapchat's guide on how to generate a Snap App ID or watch the video).
  2. Paste the ID in the Snap App ID field in AppsFlyer.

snapchat-app-id.png

In case the app is promoted by an agency,

  • Snap App ID can be added by the advertiser only. 
  • If the agency is under the same organization as you on Snapchat ad platform, use only one Snap App ID.
  • If the agency is under a different organization on Snapchat ad platform, request from them to provide their Snap App ID for this app, and enter it in this field. Multiple IDs can be entered. Press Enter after each ID.

Click-through attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Snapchat.

You can customize this value to 1-23 hours or 1-30 days. We recommend setting the Click-through lookback window to 28 days, to align with Snapchat.

More details about the click lookback window here.

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View-through attribution lookback window

This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Snapchat, providing there was no other relevant ad click.

You can customize this value to 1-23 hours or 1-7 days. We recommend setting the View-through lookback window to 1 day, to align with Snapchat.

More details about the view-through attribution here.

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Re-engagement attribution

Activate Re-engagement attribution to start attributing re-engagements for Snapchat.
If you are an agency, request from the advertiser to do it for you from their side.

Re-engagement click-through lookback window

Set the duration of the Re-engagement click-through lookback window (the maximum period of time after an ad is clicked, within which a retargeted user can be attributed to the ad). You can set the value in hours (up to 23) or days (1-30):

snap-reengagement-activate.png

Re-engagement view-through lookback window

To start attributing impressions of retargeting ads, activate Re-engagement view-through attribution.
Then, set the duration of the Re-engagement view-through lookback window (the maximum period of time after an ad is viewed, within which a retargeted user can be attributed to the ad). You can set the value in hours (up to 23) or days (1-7):

snap-reengagement-view-through.png

Re-engagement window

Set the duration of the Re-engagement window (the period when the user's in-app events are attributed to the retargeting media source). You can set the value in days (1-90), hours (up to 23), or even lifetime:

snap-reengagement-window.png

In-app events settings

In this section you can map your AppsFlyer events with Snapchat via postbacks.

  1. Toggle In-App Event Postbacks to ON

     Note

    When enabling the Snapchat in-app events mapping for an app for the first time, all the af_XXX events from the SDK are automatically mapped to Snapchat's pre-defined event list. This automatic mapping saves you time and decreases mapping mistakes significantly.

  2. Select the Sending Option for all SDK-defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  3. Click Add Event to add an SDK Event to the list
  4. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated with your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Snapchat's side.
Obtain the corresponding Event ID from Snapchat and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution link tab

Attribution Links are not available for Snapchat.

 Note

For all SRNs, such as Facebook, Apple Search Ads, Adwords, Snapchat etc. this tab is not functional, as they do not use external attribution links.

Cost tab

AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an Xpend subscription.

To enable the cost API:

Cost data sync status

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard.

Stop Snapchat cost sync

To stop getting Snapchat cost and to delete a connected Snapchat account:

 Notes

  • Make sure your campaign setup in Snapchat is for either an iOS or Android app; not both. If the campaign is for both apps, AppsFlyer can't break down the cost per app, and the cost does not display in AppsFlyer.
  • To avoid discrepancies in cost data, set the same timezone in both app settings and your Snapchat advertising account.
  • Once you set Snap's cost do not change the name of any running campaign, ad set, or single ad, as it may cause serious discrepancies or missing cost data.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

In this tab, you can select the permissions to grant Snapchat. Note that even if attribution is disabled for Snapchat, the permissions tab is active and you can grant control to Snapchat.

Enable Ad Network Permissions to begin the configuration.

Once you switch Ad Network Permissions on:

  • The app appears on the ad network's dashboard
  • Permissions are granted only to this ad network
  • The ad network admin can see basic data about the app

Grant permissions to ad network team members

Snapchat admin has access to your app by default, but you can give specific Snapchat employees the permissions to manage your app. To be able to do so, these employees must be added by Snapchat admin as team members to AppsFlyer.

Then, get the email addresses of the relevant Snapchat team members.

To add team members that can have permissions to manage your app:

  1. Click Add team member.
  2. Enter the email of the ad network team member.
  3. Click Add.
  4. Repeat the process to add more team members if needed.

Once you enable permissions for the ad network, select the permissions you want to grant it.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

Ad network permissions

  • Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your aggregate loyal user data - only to the partner's own loyal user data
  • Allow access to your aggregate in-app events data - only to the partner's own in-app events data
  • Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
  • Allow spend ingestion - at the app level
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

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