At a glance: The Trade Desk, an AppsFlyer ad network integrated partner, uses its enhanced mobile advertising solution to cultivate strategic, scalable, and smart campaigns to meet the needs of cross-device users. The Trade Desk offers click-based mobile attribution, view-through mobile attribution, and click-based retargeting, all of which can be recorded through AppsFlyer.
Setting up the Trade Desk
- In AppsFlyer, go to Configuration > Integrated partners.
- In the search field, Enter The Trade Desk.
The Trade Desk logo displays. - Click The Trade Desk logo.
The Trade desk configuration page opens.
The Trade Desk's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
Tip
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
Integration tab
Activate Partner
On the first visit, you will need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
The Integration Tab is divided into different sections as described below.
Note
As an ALL-Installs network, The Trade Desk prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to The Trade Desk.
General settings
Advertiser ID
The Trade Desk connects with AppsFlyer via a unique network ID and password. If you don't already have the advertiserid and Tracker_ID, you must obtain it from The Trade Desk to continue with the integration.
Enable View-Through attribution
Toggle this to ON if you want to attribute view-through installs from The Trade Desk. The view-through lookback slider is available on the attribution link tab (described below).
Default postbacks
AppsFlyer can send automatic postbacks to The Trade Desk following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to The Trade Desk.
Select Events attributed to any partner or organic to have your entire user base available to be reported to The Trade Desk.
In-app events settings
In this section you can map your AppsFlyer events with The Trade Desk via postbacks.
- Enter the advertiser id and Tracker_ID again.
- Toggle In-App Event Postbacks to ON.
- Select the Sending Option for all SDK-defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner - Click Add Event to add an SDK Event to the list.
- Complete the following parameters:
| Parameter Name | Description |
|---|---|
| SDK Event Name | The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events. Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck. |
| Partner Event Identifier | The unique name or ID of each event as defined on The Trade Desk's side. Obtain the corresponding Event ID from The Trade Desk and set in the text field. |
| Send Revenue | When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter. When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). |
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
- Campaign - add it to compare different campaigns running with The Trade Desk.
Attribution link parameter: c - Adset - set ad set names to compare different ad sets within specific The Trade Desk campaigns.
Attribution link parameter: af_adset - Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns The Trade Desk.
Attribution link parameter: af_ad - Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the subsite ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid - Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.
Retargeting settings
When enabled, AppsFlyer recognizes a link as a retargeting attribution link, rather than a user acquisition link, by adding the &is_retargeting=true to the click recording link. Note that retargeting is currently only supported for click-through and not view-through attribution.
Attribution link parameter: is_retargeting.
The following setup below is displayed when retargeting is enabled.
1. Standard Link vs. OneLink
Select standard attribution link option if:
- You don't need to deep link with the URL or
- Plan to use only URI schemes for deep linking
select Use OneLink for:
- Using a single link for both Android and iOS apps or
- Deep linking using Universal or app links
Note that selecting OneLink changes the click recording link from app specific to a OneLink URL.
2. Deep Link URL
Use this field if the link is meant to deep link users to any specific activity within your app.
Attribution link parameter: af_dp
You can find more information about AppsFlyer's deep linking solution in this guide.
3. Re-engagement Window
Set the time period following the re-engagement, where the user's in-app events are attributed to the retargeting media source. You can set the value in days (1-90), hours (up to 23), or even lifetime.
Attribution link parameter: af_reengagement_windowClick-through attribution
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to The Trade Desk.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to The Trade Desk to be activated when leads click on a corresponding ad.
View-through attribution lookback window
This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to The Trade Desk, providing there was no other relevant ad click.
You can customize this value to 1-23 hours or 1-7 days.
Attribution link parameter: af_viewthrough_lookback
More details about the view-through attribution here.
Impressions attribution link
The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to The Trade Desk to be activated when a corresponding ad is watched, usually for 1 second or more.
Cost tab
Cost integration is not available for The Trade Desk.
Ad revenue tab
Ad revenue is not available for The Trade Desk.
Permissions tab
In this tab, you can select the permissions to grant The Trade Desk, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for The Trade Desk, the permissions tab is active and you can grant control to The Trade Desk.
Use these toggles to give the ad network permissions to handle its own configuration for your app:
Ad network permissions
- Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
- Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
- Allow access to your retention report - only to the partner's own retention data
- Allow access to your aggregate loyal user data - only to the partner's own loyal user data
- Allow access to your aggregate in-app events data - only to the partner's own in-app events data
- Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
- Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser
Learn more about granting ad network permissions.