Google Marketing Platform - Display & Video 360 (DV360) integration

When AppsFlyer queries GMP-DV360, they return the parameters listed in their response. These are mapped to AppsFlyer parameters and raw data as detailed in the table that follows. 

The Integration tab includes a number of sections, as described below.

Activate partner

To configure the integration, you must first turn on the Activate partner toggle. Learn more about activating and deactivating partner integrations. 

General settings

Link ID: Enter the link ID mentioned in the prerequisites.

Non EU Users: Decide whether or not to turn on Non EU users.

Install attribution

Set the different attribution windows to attribute new installs (first launches) of users who viewed or clicked your ad. This means the maximum time from click/view to the install. Only installs within the lookback window may be attributed to Google Marketing Platform - Display & Video 360 (DV360).

1. Set the Install click-through lookback window to either 1-23 hours or 1-30 days.
2. [Optional] Turn on Install view-through attribution and set the lookback window to either 1-23 hours or 1-30 days.

Re-engagement attribution

Set the different attribution windows to attribute re-engagements of your existing users who viewed or clicked your ad. Note that only re-engagements within the lookback window may be attributed to GMP-DV360.

1. Set the Re-engagement click-through lookback window to either 1-23 hours or 1-30 days.
2. [Optional] Turn on Re-engagement view-through attribution and set the lookback windows to either 1-23 hours or 1-7 days.

Learn more about re-engagement rules and windows.

Re-engagement window

Set the time window during which in-app events are primarily attributed to the re-engagement conversion. Learn more.

• Set the Re-engagement window to either 1-23 hours, 1-90 days, or Lifetime. 

Ignore active users for retargeting

Set a window timeframe to ignore re-engagements and re-attributions of users who launched your app. This means their activity during the window timeframe isn't recorded in AppsFlyer. 

1. Turn on Ignore active users for retargeting.
2. Set the Inactivity window.

In-app event postbacks

Configure mapping of in-app events with GMP-DV360 events sent via postbacks: 

1. Turn on In-app event postbacks.
2. Click Add event to add an SDK or server-to-server event to the list. The following table describes the fields to complete:
   

   Parameter name	Description
   AppsFlyer event	The name of the event, as received by AppsFlyer either from the SDK integrated into your app or from server-to-server events. Tip: Don't see the event you are looking for? Make sure to activate the event on a device with a non-organic installation, and recheck. Type it in AppsFlyer event, then click Create custom. Read more about custom event mapping.
   mapped to partner event	The unique name or ID of each event, as defined on the partner's side. Possible mapping configurations are: Drop-down box: Select the most suitable pre-defined AppsFlyer event. CUSTOM: When selecting this option, AppsFlyer sends the event as it appears in the AppsFlyer event field.  Note: It's best practice to select a standard event from the list. However, for multiple CUSTOM events, it's best to specify them uniquely, such as CUSTOM_1 and CUSTOM_2. This will help distinguish between events on DV360/CM360. AppsFlyer events (such as af_purchase, etc.) are always sent with u variables, for example, u24=. This helps you identify them on CM360, even when sent as custom. CM360 allows a maximum of 10 events in total, which can be custom or standard events.
   for users from	Select the sending option for the event: This partner only (default): Send postbacks only when this event is attributed to GMP-DV360. All media sources including organic: Send postbacks for events attributed to any partner, as well as organic events.
   including	No values & no revenue (default): Send only the event itself without any event values. Values & no revenue: Send all the parameters excluding the revenue value. Values & revenue: Send all the event parameters, including the revenue value (if exists in the event).

3. [Optional] Click the Add conditionicon to set conditions for an event.
4. Click Save integration.
5. [Optional] After saving the integration, while remaining on the configuration page, you can integrate more of your apps with GMP-DV360:
   1. From the top-left corner, under the partner name, click the app name to open the list of apps. 
   2. Select a different app from the drop-down list.
   3. Repeat the integration steps for the selected app.

U parameter mapping

AppsFlyer supports sending additional parameters (u parameters), limited up to u26. The U parameters are pre-mapped and fixed on AppsFlyer's end. Take the following into consideration:

• Since these parameters are pre-mapped, no additional custom U parameters can be configured.
• If data is missing for a specific U parameter, AppsFlyer won't send it. For example, when the carrier data is missing, AppsFlyer doesn't send U5.

* If AppsFlyer doesn't receive this parameter name in the response from GMP-DV360,  it populates the field with the corresponding ID. For example, the Adset name will show the Adset ID, which is 12345ABC.

It is possible to use AppsFlyer attribution links with DV360 for impressions and click recording only. These links are NOT used for attribution, and any additional information contained within them is not parsed or used for any purpose.

If you want to be able to measure the number of clicks from DV360 on AppsFlyer, you should add an AppsFlyer attribution URL on your DV360 dashboard. When doing so, make sure the campaign name in the attribution URL is identical with the Placement ID on GMP (if possible) so that AppsFlyer can retrieve and append the click data for the correct campaigns.

If you want to count clicks in AppsFlyer, use this link:

https://app.appsflyer.com/ADD-APP-ID?pid=dv360_int&af_siteid=${UNIVERSAL_SITE_ID}
&af_ad_id=${CREATIVE_ID}&c=${PLACEMENT_ID}&af_c_id=${PLACEMENT_ID}

If you want to count impressions in AppsFlyer use this link:

https://impression.appsflyer.com/ADD-APP-ID?pid=dv360_int&af_siteid=%24{UNIVERSAL_SITE_ID}
&af_ad_id=${CREATIVE_ID}&c=${PLACEMENT_ID}&af_c_id=${PLACEMENT_ID}

Cost data isn't supported for this integration.

Ad revenue isn't supported for this integration.

Set permissions to grant Google Marketing Platform - Display & Video 360 (DV360).