Retargeting attribution guide

Retargeting attribution enables advertisers to measure and analyze retargeting campaigns and their impact on KPIs. 

Retargeting campaigns with non-SRNs often rely on deep linking or device detection for redirection. If this is the case, read these guides first. 

Retargeting campaigns

Retargeting campaigns have the following user conversion types:

Re-engagement: cause existing app users to open the app during a retargeting campaign re-engagement window. Re-attribution (re-installs): cause an x-user to re-install the app within the re-attribution window .

When an existing user engages with a retargeting campaign there are two types of re-engagement:

Deep linking
app launches immediately after the user clicks on the retargeting ad. The click to re-engagement time gap is 0.  
Indirect re-engagement
The user clicks on a retargeting ad. AppsFlyer opens a click lookback window. The user is redirected to the app store. If the user launches the app during the lookback window an engagement is recorded.  

Retargeting integrated partners 

To see the list of AppsFlyer integrated partners, go to Integrated Partners, and select Retargeting Network.

Retargeting partners list

Media Source Company Logo

Aarki

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Accesstrade Vietnam

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Accordant Media

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Adikteev

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AdRoll

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Amberads

Appier

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Applovin

Appnext

BackinApp

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Bidmotion

BigaBid

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BlisMedia

Blismedia_logo.png

C8 Network

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Cauly

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Criteo

Cyberagent

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Datalift Retargeting

Dynalist

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Eatigo International

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Enliple

Enliple_logo.png

Facebook

Full Speed Inc

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GetLoyal

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Google Ads

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i-mobile

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Inflectomedia

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Inmobi

investing.com

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Iotec

iotec_logo.jpg

Ironsource

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jampp

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Liftoff

Mapp Digital

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MediaMath

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MicroAd

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Mobilewalla

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Oracle Responsys

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Persona.ly

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Phunware

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Remerge

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ScaleOut

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Shopback

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Smadex

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RevX

Startapp

Taboola

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Taiwan Mobile

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Taskbucks

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Tyroo

YouAppi

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WiderPlanet

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Vizury

Zucks

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 Tip

Did you know that app retargeting drives a 63% revenue uplift, 50% higher than UA alone? Read our research.

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