Retargeting Attribution Guide

  • Advertisers
  • Developers

Introduction

Retargeting attribution allows advertisers to measure and analyze retargeting campaigns and the impact on user KPIs.

 Important!

Retargeting campaigns with non-SRNs often rely on deep linking or device detection for redirection. If you plan on measuring retargeting campaigns with non-SRNs start with the above guides.

Conversion Types

Retargeting campaigns have two possible conversion types:

Re-engagement
An existing user, that has the app installed, engages with the retargeting campaign.
Re-attribution
A past user, that first installed less than the re-attribution window ago (90 days by default), but has since uninstalled, engages with the retargeting campaign and re-installs the app.

Re-Engagement Types

When an existing user engages with a retargeting campaign there are 2 possible types of re-engagements:

Deep Linking
The mobile app launches directly after the user clicks on the retargeting ad. The click to re-engagement time (under the event_time column in the raw data) gap is 0 in this case.
Indirect Re-Engagement
Upon clicking, AppsFlyer opens a click lookback window, and the user is redirected to the app store. If the user launches the app during the lookback window, a re-engagement is recorded.

Retargeting Integrated Partners

To see the full list of AppsFlyer's integrated partners, go to Integrated Partners on the dashboard, and check the Retargeting Network box.

Retargeting_Integrated_Partners.png

Click below to see a partial list of partners, that support retargeting attribution.

Retargeting Partners List

Media Source Company Logo

Aarki

aarki.png

Accesstrade Vietnam

accesstrade_logo.png

Accordant Media

Accordant_media_logo.jpg

Adikteev

adikteev.png

AdRoll

adroll_logo.png

Amberads

Appier

appier_logo.png

Applovin

Appnext

BackinApp

backinapp_logo.png

Bidmotion

BigaBid

bigabid_logo.png

BlisMedia

Blismedia_logo.png

C8 Network

c8_network_logo.jpg

Cauly

Cauly_logo.png

Criteo

Cyberagent

Cyberagent_logo.gif

Datalift Retargeting

Dynalist

dynalyst_logo.png

Eatigo International

eatigo.png

Enliple

Enliple_logo.png

Facebook

Full Speed Inc

full_speed_inc_logo.png

GetLoyal

get_loyal.png

Google Ads

gads_logo.png

i-mobile

i-mobile_logo.jpg

Inflectomedia

inflectomedia_logo.png

Inmobi

investing.com

investing.com_logo.png

Iotec

iotec_logo.jpg

Ironsource

ironsource_logo.png

jampp

jampp.png

Liftoff

Mapp Digital

mapp_digital_logo.png

MediaMath

mediamath_logo.png

MicroAd

microad_logo.png

Mobilewalla

mobilewalla_logo.png

Oracle Responsys

Oracle_Responsys_logo.png

Phunware

phunware_logo.png

Remerge

remerge_logo.png

ScaleOut

scaleout_logo.png

Shopback

shopback_logo.png

Smadex

smadex.png

RevX

Startapp

Taiwan Mobile

taiwan_mobile_logo.jpg

Tapcommerce

Tapsense

Taskbucks

taskbucks_logo.png

Tyroo

YouAppi

YouAPPi_Logo.jpg

WiderPlanet

wider_planet_logo.jpg

Vizury

Zucks

zucks_logo.png
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