Retargeting Attribution Guide

  • Advertisers
  • Developers

Introduction

Retargeting is quickly becoming an essential tool for advertisers. AppsFlyer’s retargeting attribution allows advertisers to measure and analyze their retargeting campaigns and their impact on user KPIs.

 Important!

Retargeting campaigns with non-SRNs very often rely on deep linking or device detection for redirection. If you plan on measuring retargeting campaigns with non-SRNs start with the above guides.

Conversion Types

Retargeting campaigns have two possible conversion types:

Re-engagement
An existing user, that has the app installed, engages with the retargeting campaign.
Re-attribution
A past user, that first installed less than the re-attribution window ago (90 days by default), but has since uninstalled, engages with the retargeting campaign and re-installs the app.

Re-Engagement Types

When an existing user engages with a retargeting campaign there are 2 possible types of re-engagements:

Deep Linking
The mobile app launches directly after the user clicks on the retargeting ad. The click to re-engagement time (under the event_time column in the raw data) gap is 0 in this case.
Indirect Re-Engagement
Upon clicking, AppsFlyer opens a click lookback window, and the user is redirected to the app store. If the user launches the app during the lookback window, a re-engagement is recorded.

Retargeting Integrated Partners

To see the full list of AppsFlyer's integrated partners, go to Integrated Partners on the dashboard, and check the Retargeting Network box.

Retargeting_Integrated_Partners.png

Click below to see a partial list of partners, that support retargeting attribution.

Retargeting Partners List

Media Source Company Logo

Accesstrade Vietnam

accesstrade_logo.png

Accordant Media

Accordant_media_logo.jpg

Adikteev

adikteev.png

AdRoll

adroll_logo.png

Amberads

Appier

appier_logo.png

Applovin

Appnext

BackinApp

backinapp_logo.png

Bidmotion

BigaBid

bigabid_logo.png

BlisMedia

Blismedia_logo.png

C8 Network

c8_network_logo.jpg

Cauly

Cauly_logo.png

Criteo

Cyberagent

Cyberagent_logo.gif

Datalift Retargeting

Dynalist

dynalyst_logo.png

Eatigo International

eatigo.png

Enliple

Enliple_logo.png

Facebook

Full Speed Inc

full_speed_inc_logo.png

GetLoyal

Google Ads

gads_logo.png

i-mobile

i-mobile_logo.jpg

Inflectomedia

inflectomedia_logo.png

Inmobi

investing.com

investing.com_logo.png

Iotec

iotec_logo.jpg

Ironsource

ironsource_logo.png

jampp

Liftoff

Mapp Digital

mapp_digital_logo.png

MediaMath

mediamath_logo.png

MicroAd

microad_logo.png

Mobilewalla

mobilewalla_logo.png

Oracle Responsys

Oracle_Responsys_logo.png

Phunware

phunware_logo.png

Remerge

remerge_logo.png

ScaleOut

scaleout_logo.png

Shopback

shopback_logo.png

Smadex

smadex.png

RevX

Startapp

Taiwan Mobile

taiwan_mobile_logo.jpg

Tapcommerce

Tapsense

Taskbucks

taskbucks_logo.png

Tyroo

YouAppi

YouAPPi_Logo.jpg

WiderPlanet

wider_planet_logo.jpg

Vizury

Zucks

zucks_logo.png
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