Apple Search Ads Configuration

  • Advertisers

Overview

Today, many mobile marketers consider adding Apple Search Ads to their mobile marketing growth portfolios.

Apple Search Ads, one of AppsFlyer's integrated partners, is an easy and efficient way to assist users to find your app on the App Store. The relevance of your app to the search query determines whether your ad is the one displayed. User response to an ad is an important signal of the ad's relevance. If nobody taps on the ad, Apple Search Ads stops showing it.

In addition to click-based mobile attribution, Apple Search Ads also offers cost and retargeting, which you can track with AppsFlyer.

This guide describes how to start tracking Apple Search Ads with AppsFlyer, directly or through 3rd parties, as well as related tips and explanations for the inherent differences between the platforms.

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