Apple Search Ads configuration


Apple Search Ads (ASA), an AppsFlyer integrated partner, enables you to assist users to find your app in the App Store. The relevance of your app to the search query determines whether your ad is the one displayed. User response to an ad is an important signal of the ad's relevance. If no one taps the ad, Apple Search Ads stops showing it.

In addition to click-based mobile attribution, Apple Search Ads offers cost and retargeting, which can be recorded by AppsFlyer.

This guide describes how to start attributing Apple Search Ads with AppsFlyer, directly or through third parties, as well as related tips and explanations for the inherent differences between the platforms.

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