Aggregated and analytics reporting overview

At a glance: Description and comparison of aggregated and analytics attribution reports, tools, and APIs available. 

Aggregated and analytics performance reporting—tools and reports

Aggregated analytic tools in the platform provide advertisers with metrics enabling them to assess the performance of their apps, campaigns, and users.

The tools differ in the way data is presented. For example, the Overview dashboard provides lifetime value metrics of campaigns (LTV) whereas Cohort is used to analyze user engagement over time. 

The tools detailed in this article relate to data that can be exported from the platform. Use the tool comparison table that follows to understand the main function and differences between the tools.

Related reading: About raw-data reporting 

Tool comparison 

Comparison of reporting tools/APIs
工具 LTV/
activity
说明 Multi /single app (1) 数据新鲜度 Timezone  货币
Dashboards in the UI Both

Download dashboard data in a CSV 

单应用 持续滚动

取决于应用层级的配置

取决于应用层级的配置
Aggregated data export page 用户生命周期价值

Aggregate reports download in a CSV

单应用 持续滚动

取决于应用层级的配置

取决于应用层级的配置
Pull API*-aggregate 

用户生命周期价值

Aggregate  reports  via API

 



Single


Continuous

Selectable
Default:
UTC 

取决于应用层级的配置

Master API P

Both 

Performance metrics (KPIs)

Multi 每日 Selectable
Default:
UTC (2)

可选

默认值:美金

Pivot P

Both Get campaign performance metrics (KPIs) via the user interface.  Multi 每日 App-specific (2) USD
Cohort 

用户生命周期价值

See the section that follows. It details the Cohort flavors

 

Multi 每日 App-specific (2) 取决于应用层级的配置

Notes/abbreviation:
(1) Multiple apps feature means the ability to query data for more than one app at a time

(2) Apps all need to be set to the same app-specific time zone. If not, then the time is in UTC.
(P) Premium feature
(*) Subject to rate limitations

 

Cohort flavors

Cohort is available in a number of different flavors being Cohort dashboard, Cohort API, and Cohort analytics via Data Locker. The table that follows lists the differences. 

Differences between Cohort flavors
主要特点

Data Locker中的群组分析报告

Cohort Dashboard

群组报告API

高级功能
Multi or single app 

Multi. Data is grouped per app in a single file or segregated into separate files per app. 

Multi. Combined performance or grouped by app options. 单应用
币种  USD and app-specific (both) 取决于应用层级的配置 Either USD or app-specific
分组

Full campaign hierarchy and event names. Approx. 20 groupings

4 groupings 7 groupings
Metrics available  All metrics 1 selectable metric and 4 fixed metrics per view 1 selectable metric and 4 fixed metrics per call
Days post-attribution available (cohort days)  365 180 180
数据新鲜度 Daily. Midnight UTC and avialble at 10:00 UTC.  Continuous (using app-specific timezone) Continous  (using UTC or app-specific timezone)
Data export limitations Entire data set is available  Manual download and settings Rate and response size limited
Transparent agency support Not supported. This means that the media source of agency-driven traffic is always masked. 
Customizable request

用户链路报告

  • The reports described are available via the Export Data page or by using Pull API aggregate.
  • They are Lifetime value (LTV) so the reporting date range relates to the attribution date being:
    • Install date for UA and Protect360 reports
    • Re-attribution or re-engagement date in the case of retargeting reports
  • The earliest reporting date available is the first app install date.

UA reports

UA LTV aggregate data reports containing non-organic and organic users
报告名称 分组维度:
合作伙伴(媒体渠道) Agency, media source, campaign
渠道每日汇总 Date, agency, media source, campaign
日常行为 Date, agency, media source, campaign
地理位置 Country, agency, media source, campaign
国家/地区+每日汇总 Date, country, agency, media source, campaign
浏览型归因(VTA)的KPI

VTA reports are available by Pull API

Note: If Facebook is the media source selected then additional columns are included: Adgroup ID, Adgroup name, Adset ID, Adset name

Date fields in the CSV files have the format yyyy-mm-dd. When you open a CSV file in Excel, date fields are formatted using your computer's date and time settings. Be sure to select the appropriate date display in Excel.

Examples of aggregate reports

Report examples in a spreadsheet

Fields in UA aggregate reports
Field 描述

报告名称

Partner (media source)

Partner by date

每日

地理位置

国家/地区+每日汇总

国家

Install country      

 ✓

日期

Attribution date

 

   

Agency/PMD (af_prt)

Agency/partner name

媒体渠道 (pid)

Media source bringing the user (pid=media source)

广告系列活动

Campaign 名称

(c= campaign name)

广告系列活动ID

Facebook campaign ID 

FB only

FB only

FB only

FB only

FB only

Adgroup ID

Facebook ad group ID or Ad ID

FB only

FB only

FB only

FB only

FB only

Adgroup Name

Facebook ad group

FB only

FB only

FB only

FB only

FB only

广告组ID

Facebook 广告组 ID

FB only

FB only

FB only

FB only

FB only

广告设置名称

Facebook adset name

FB only

FB only

FB only

FB only

FB only

ARPU

每用户平均收入

 

平均eCPI

平均eCPI

 

     

点击

Number of clicks

转化率

Number of installs/number of clicks

CTR

点击至激活率

 

   

{your event name}(Unique users)

Number of unique users who performed the event

 

{your event name} (Event counter)

事件数量

 

{your event name} (Sales in XXX)

Event sales in XXX where XXX is the app-selected currency

 

展示

Number of impressions

     

安装

安装数量

忠诚用户数量

[default] User who opens the app more than 3 times

忠实用户数/总激活数

忠诚用户率

     

投资回报率

Return on investment

     

互动

  • Number of non-organic app opens
  • Organic and non-organic sessions are available in Cohort analytics

总成本

-

     

总收入

Total revenue generated from the media source and campaign

 

Note: FB-only columns are included when selecting Facebook as the only media source.

再营销

  • Retargeting reports consist of users who engaged with a retargeting campaign and performed a re-engagement or re-attribution. 
  • In retargeting reports, there is no distinction between organic and non-organic users.
  • To get retargeting reports via Pull API, append the &reattr=true parameter to performance reports URIs.
Aggregate LTV retargeting reports 
报告名称 分组维度:
合作伙伴(媒体渠道) Agency, media source, campaign
渠道每日汇总 Date, agency, media source, campaign
Activity by date Date, agency, media source, campaign
国家 Country, agency, media source, campaign
Country by date Date, country, agency, media source, campaign
Fields in aggregate retargeting reports
Field 描述 合作伙伴 每日 渠道每日汇总 国家/地区+每日汇总 地理位置
日期 Conversion date      
国家      
Agency/PMD (af_prt) Agency/partner name
媒体渠道 (pid)  
广告系列(c)  
点击  
转化量  
转化类型 Re-attribution or re-engagement
转化率 Conversions/clicks
互动  
忠诚用户数量  
忠实用户数/总激活数  
总成本  
平均eCPI        
总收入  
投资回报率  
ARPU    

功能报告

Blocked fraud Protect360 

  • Blocked fraud aggregate reports provide details of events blocked by Protect360
  • The reports are available via Pull API. These reports aren't available via the Export Data page.
  • The date range relates to the install date.
Aggregate Protect360 reports available via Pull API
报告名称
合作伙伴(媒体渠道)
渠道每日汇总
地理位置
国家/地区+每日汇总
Partner's campaign report

Limitation: The blocking reason Bots displays even in cases where the reason should be app version or missing customer user id.

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